Aid to the

Fake about Novus selling humanitarian goods intended for military personnel

In a video that has gone viral on social media, the Novus supermarket appears to have been caught selling humanitarian goods intended for military personnel. But it's a complete lie, and today we tell you the real story behind it.

It’s a case of total betrayal! A video making the rounds on social media appears to expose the supermarket Novus selling humanitarian goods intended for military personnel. But, it’s a complete fake 

What do we actually see on this video?  A man briskly flipping a tin can and reading the words “A free batch of energy drink is being sent to the military”. Simultaneously, a price tag reading “bargain:29.99 ” flashes on the screen. 

The juxtaposition seems to suggest that the supermarket is selling items intended for the military at a certain price, and not free of charge, as it should be.

What ensued in the comments section was nothing short of a living hell: a barrage of curses, calls for violence, and rampant hatred. With over 8,000 shares and 204,000 views.

But here’s the catch. If we zoom in and scrutinize the can more closely, the complete inscription reads: “Every month, a free batch of Ukie energy drink is donated to the military.” Surprisingly, this very inscription can be spotted in the fake video, but it disappears very quickly.

So, here’s the bottom line: not all energy drinks on display are earmarked for the Armed Forces, just one batch per month. The remainder is up for sale, a logical move for the manufacturer to keep production going.

We took it upon ourselves to verify this claim by heading to the supermarket and finding the same drink. The video evidence of our discovery is attached in the comments below.

At first, the author of the false video could have claimed an honest oversight or misunderstanding. After all, we all make mistakes, right? But when so many well-intentioned people in the comments explained to him that he had acted foolishly, and the author still remained unresponsive, we might start believing that he was actually lying.

Now, the ball is in your court, dear friends. It’s up to all of us to disseminate the truth to the 204,000 viewers who were fooled by the fake video. What do you think? Can we do it? Let’s get to work by simply hitting that “share” button.

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Halyna Dolynna
Halyna Dolynna
editor of the English texts
01 / 01